8/2/2023 0 Comments Cluttered infographic layoutWordPress, HubSpot, Squarespace and Wix are some of the most popular blogging platforms and content management systems, providing the foundation for the top themes on the web. Designing Your Blog Postsīlog themes come in many shapes and sizes. There are few bells and whistles - just great studies, updates and opinions on SEO. Pete wield considerable influence in the SEO space, and their posts often get thousands of comments from a large, active marketing audience.Īdditionally, Moz makes great use of recurring series, like Whiteboard Friday and Daily SEO Fix, to drive new and returning traffic to its site.Ī final note: A two-column blog template with custom illustrations makes the blog page easy to scan and scroll. Past and present Moz staff like Rand Fishkin and Dr. Putting their employees - and external experts - front and center, Moz essentially uses a micro-influencer strategy. Its clean and accessible typeface also works well against prominent negative space. Using a muted palette of pinks, yellows, blues and greens, MailChimp pairs each blog post with a custom illustration, often in an abstract style. MailChimpĮmail automation provider MailChimp fully leans into its brand image and illustrative design style on its blog page. It also makes extensive use of question-based headlines and its well-known “explainers.” In total, these features lead to a well-structured, click-worthy and optimized page for both readers and search engines. The company clearly tries to adhere to title length and meta description best practices. Even the two-and three-column formatting, along with varying thumbnail image sizes, helps to add hierarchy and emphasis. Vox is also able to weave in various content types, alternating between articles, podcasts, display ads, videos, newsletter CTAs and sponsored content. The use of a yellow border brings shape to the overall design as well, creating separation between content and white space.
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